A lot of lawyers have experienced this since the economic downturn of 2008. First, relax. You didn't suddenly become dense. Conditions changed. In 2008 the Seller's Market that lawyers enjoyed for two decades became a Buyer's Market. What works in one market can't work in the other.

So, how do you get prospects to pay attention to you? Talk about what they care about. 

Our interactive simulation, "Door Opener": Associating Yourself with Issues That Drive Demand, teaches you how to be relevant by speaking their language about topics that matter to them, so you're not interrupting the conversation (and prospects' jobs) with a pitch about you. Instead, you're welcomed into the ongoing conversation.

Before doing anything, though, you should watch the free video "Why You Need to Market & Sell Differently: Buyers' Comments." In it, you'll hear from legal service purchasers why they hate being pitched, and why they favor what you'll learn in RainmakerVT.

All RainmakerVT courses are available from your firm's Marketing- or Business Development department.

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