Prospects & clients hate pitching more than you do. They welcome lawyers who are informed about relevant issues.
Beauty contests mean the work has matured. Unless you're the insider, this is a low-percentage bet. You have to win before the formal presentation.
"Do good work and you'll get more work." True for 20+ years. Now, there's less work for traditional law firms, so even great lawyers have to come up with ways to be relevant, which means being associated with business issues that prospects are talking about and dealing with.
Lost among thousands of lawyers who do what you do? You control whether or not you're differentiated in ways that buyers care about.